Where Romanticism Meets Rebellion
WELCOME TO THE WORLD OF JADE McBRIDE
Founded in 2023 by Vancouver-based designer Heidi Wilson, Jade McBride is an independent fashion label rooted in bold femininity, craftsmanship, and self-expression. Blending romantic elegance with rebellious design, the brand creates distinctive pieces that challenge convention while celebrating the individuality and strength of the women who wear them.
OUR MISSION
Jade McBride exists to create fashion that makes women feel powerful, expressive, and unapologetically themselves. Through thoughtful design, meticulous craftsmanship, and a commitment to creating with intention, the brand explores the relationship between fashion, identity, and storytelling. Each piece is designed to feel both striking and personal, encouraging the wearer to embrace their individuality and take up space.
Jade McBride works across multiple facets of fashion, from one-of-a-kind pieces and custom designs to ready-to-wear and high-fashion runway collections. The brand presents collections through fashion shows and creative projects, while also offering rentals for special occasions and productions. Beyond collections, Jade McBride collaborates with artists and brands to bring imaginative concepts to life through fashion, design, and visual storytelling.